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Mexican TVolution (Spanish)

The present and future of TV is about deep understanding of the audiences. Big Data is enabling us to exploit this understanding in order to create more value. Television is the intersection of Content and Technology. Demographics do not explain...

Catalogue: Latin America 2017: #IN
Author: Juan Carlos Sanchez
June 15, 2017
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Citation

Sanchez, J. C. (2017a, June 15). Mexican TVolution (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/mexican-tvolution-spanish-